Case Study: Hendrick Motorsports

• Lack of interactive technology tools to enhance team and pit crew training

• Manual, multi-step static whiteboard collaboration process

• Lack of bright, vibrant projection technology to display race footage

• Overgrown print fleet, lack of visibility into costs

Each of Hendrick Motorsports' four race teams has a pit crew where members practice and work on techniques to improve their pit stops. Yet the technology they used to analyze race footage was time consuming and lacked interactive functionality. Footage was viewed on a monitor or laptop — with no ability to easily freeze frame, stop or edit to enhance discussions and training. Hendrick Motorsports needed a way to enhance pit crew training and analysis for each of its four teams.

Likewise, collaboration between Hendrick Motorsports' engineers, designers, mechanics and fabricators was mostly manual and required multiple steps. That's because they used traditional wall-mounted whiteboards and Post-it Notes to collaborate in meetings. When the meeting ended, staff had to take a picture of their ideas and email it to meeting attendees to preserve their progress. After multiple meetings, it became increasingly difficult to determine which version was most recent. Increasingly, the company wanted to improve their competitive prowess with technology to achieve faster replay analysis and better team collaboration.

From a print management standpoint, Hendrick Motorsports had an overgrown fleet of aging MFPs and printers. It also had no visibility into its fleet to track print costs, volumes and usage data.

Furthermore, Hendrick Motorsports has two large presentation centers on campus to host events or provide large, off-site meeting space for other corporations in the area. Given the size of the rooms, the traditional projection technology in place lacked brightness, vibrancy and clarity to properly capture the excitement of race footage or make corporate presentations come alive.